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Learn which Google publisher solution is right for your websites or apps
Google Ad Manager, AdSense, and AdMob are powerful products that help you sell ads on your site or app. Each provides different features suited to different kinds of publishers. This article helps you choose the product that's the right fit for your advertising needs.
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AdSense acts as an ad network, providing you access to demand from advertisers and helping you set up your ad inventory. AdSense is best for publishers who want more automation for their ad solutions, and have a small dedicated ad management team.
AdSense is for you if you need:
AdMob is a mobile ad network and monetization platform for mobile developers who want to earn money from ads, gain actionable insights, and grow their app business. As a network, AdMob allows you to monetize your mobile apps by helping you serve ads globally. As a monetization platform, for developers who work with multiple ad networks, AdMob helps you maximize ad revenue across all your third-party network partners.
AdMob is for you if you need:
Google Ad Manager is an ad management platform for large publishers who have significant direct sales. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.
Ad Manager is for you if you need:
"Ad Manager serves higher quality ads" <span style="color: rgb(179, 38, 30);">Not true</span>
AdSense, AdMob, and Ad Manager publishers have access to the same premium Authorized Buyers. You can serve high-quality ads from all three platforms.
"Ad Manager is a premium version of AdSense" <span style="color: rgb(179, 38, 30);">Not true</span>
Ad Manager is a different product to AdSense and AdMob. Ad Manager is a unified platform with granular inventory controls and other features that allow you to manage direct sales, third-party networks, and programmatic demand across desktop, mobile web and apps.
Google Ad Manager
(ad platform)
Google AdSense
(ad network)
Google AdMob
(ad platform)
Google AdMob
(ad network)
Inventory types available
Web + App
Web
App
App
Use other ad networks or negotiate directly-sold ads
Yes
No
Yes
No
Just tag pages to see ads
Yes, if you allow AdSense to show through Ad Manager
Yes
N/A
N/A
Make AdSense network compete with other ad networks to maximize revenue
Yes
No
Yes
AdMob Network = Google demand + third-party bidding sources
No
Consistent reporting across all ad serving activities
Yes
N/A
Yes
Yes
Google manages payments to you and billing your advertisers or collecting payable amounts from ad networksYes, for Authorized Buyers, bidding, and transactions through Programmatic Direct
Yes
No, payments to you come directly from your advertisers or ad networks and you manage billing and collection
Yes
No, for traditionally negotiated line items, payments to you come directly from your advertisers or ad networks and you manage billing and collection
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Introducing AdSense Page: a new resource in which you can find personalized information and new opportunities in your account to help to succeed with AdSense.
