Powered especially by the rise in smartphone adoption, constant connectivity has created many more opportunities for publishers to connect with their users. With a multi-screen centric approach, these opportunities can lead to a larger audience and, ultimately, to higher revenue in the long term.
Why you need a multi-screen strategy
Check out different ways to see the multi-screen shift with your own data:
<span style="color: rgb(11, 87, 208);">Google PageSpeed Insights</span>
<span style="color: rgb(11, 87, 208);">Mobile-Friendly Test</span>
<span style="color: rgb(11, 87, 208);">Google Analytics custom dashboards</span>
The most common approaches for multi-screen sites
There are three ways to make your site multi-screen friendly:
- Responsive web design: a clever design technique that uses a single HTML code base for all platforms.
- Dynamic serving: in this method, the web server detects the type of device a visitor is using, then presents a custom page designed for that device.
- Separate mobile site: a third option is to simply create a mobile site that’s separate from your original desktop site.
Multi-screen resources to get you started
Here are some resources to help you get started with providing a great mobile experience for your users.
- Web Fundamentals
- Web Fundamentals is a comprehensive resource for multi-screen web development, and teaches you step-by-step how to build a multi-screen site.
- Building Websites for the Multi-Screen Consumer
- The Building Multi-Screen Websites white paper looks at the common approaches to multi-screen sites, with tips on how to create a great user experience while avoiding some of the more common mistakes. Download
- Google Developers Mobile Guide
- If you're looking for a way to make multi-screen friendly sites using a content management system (CMS), check out the Customize Your Website Software section in the Google Developers Mobile Guide. The Mobile Guide also has a quick start section to help you decide on your multi-screen strategy.
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