We hope that all publishers participating in AdSense have a long and successful partnership with Google. For that to happen, it’s important that you familiarize yourself with the AdSense Program policies. The more you know about our policies, the more likely it is that all sites and pages where you display Google ads will fully comply with these policies.

To get you started, we’ve highlighted some of the most important and commonly violated policies below. These simple rules aren't a comprehensive list of our policies, but following them will help keep your account in good standing.

Clicks and impressions

Our specialists carefully monitor clicks and impressions on Google ads, using both automated systems and human reviews, in order to protect your interests and those of our advertisers. We do this so that we can protect our advertisers from artificially inflated costs. Here are some ways you can help ensure that your sites provide the highest quality traffic possible.

• Don't click on your own Google ads.
• If you'd like more information about one of the advertisers appearing on your site, please type the URL of the ad directly into your browser's address bar.
• Don't ask anyone to click on your Google ads.
• Encouraging users to click on your Google ads is strictly prohibited -- whether directly or indirectly, on your own site, on third-party sites, or via email. Users should always click on Google ads because they're interested in the services being advertised, not to raise money for your site or for a cause, or to generate some sort of reward for themselves.
• Choose the location for your ads carefully.
• Publishers should never use tricks or deceptive practices in order to trigger accidental clicks on ads. Make sure that your ads are well-placed on your site, away from interactive elements, do not mimic the surrounding content and are not placed under misleading headings.
• Maintain adequate space between the ads and the page controls. For example, on a site with games, try to avoid placing ads too close to the game controls. We generally recommend a minimum distance of 150 pixels between the flash player and the ad.
• Please don't place content ads on interstitial pages, game interfaces, or sites dedicated to streaming videos. If you'd like to earn from your video-streaming or game interface by overlaying, in-stream, or interstitial placements, check out AdSense for video, AdSense for games, or the YouTube Partner Program.
• Be aware of how your site is promoted.
• Publishers need to be very careful when purchasing traffic or setting up ad campaigns with third parties. Before contracting with any ad network, you should ensure that they will never display your site in pop-ups or as a result of the actions of any software application. Please also keep in mind that publishers using online advertising of any kind must comply Google's Landing Page Quality Guidelines.
• Use Google Analytics.
• If you're not yet using Google Analytics, we encourage you to install it to better understand and optimize your site traffic. Knowing where your traffic comes from goes a long way in getting the most from your site. Learn more about Analytics on their site. Or, watch helpful videos on the Analytics YouTube channel.

Content guidelines

Publishers are responsible for the content on every page displaying their ads, even if the content was created by someone else, such as on sites with user-generated content.

• Content restrictions apply to pages/sites displaying Google ads.
• Google ads may not be displayed alongside any type of content prohibited by our Program policies and the Google Publisher Policies. It's your responsibility to ensure that all of your pages adhere to these policies.
• Create sites with unique and relevant content.

Google will take action against domains that don’t add any value to users. Familiarizing yourself with the Spam policies for Google web search will introduce you to some best practices