(March 23, 2022) Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war.
(March 10, 2022) Given the recent suspension of Google advertising systems in Russia, we’ll be pausing the creation of new Russian accounts on AdSense, AdMob, and Google Ad Manager. Additionally, we will pause ads on Google properties and networks globally for advertisers based in Russia.
(March 3, 2022) Due to the ongoing war in Ukraine, we will be temporarily pausing ads from serving to users located in Russia.
(February 26, 2022) In light of the war in Ukraine, we are pausing Google’s monetization of Russian Federation state-funded media.
We will continue to actively monitor the situation and make adjustments as necessary.
We are in the process of migrating and consolidating all of the Google Publisher Policies and Google Publisher Restrictions to the new Publisher Policies Help Center. For now, you can still view all the policies in the AdMob, AdSense, and Ad Manager Help Centers, as well as the new Help Center.
When you monetize your content with Google ad code you are required to adhere to the following policies. Failure to comply with these policies may result in Google blocking ads from appearing against your content, or suspending or terminating your account.
These policies apply in addition to any other policies governing your use of Google publisher products.
Google helps to enable a free and open internet by helping publishers monetize their content and advertisers reach prospective customers with useful, relevant products and services. Maintaining trust in the ads ecosystem requires setting limits on what we will monetize.
Google Publisher Policies are organized into the following categories:
Learn more about the commonly used policy terms and what they mean in the glossary.
Content policies
Illegal content
We do not allow content that:
Intellectual property abuse
We do not allow content that:
- infringes copyright. It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). You can file a counter-notification via this form.
- sells or promotes the sale of counterfeit products. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
Learn more about intellectual property abuse
Dangerous or derogatory content
We do not allow content that:
- incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization.
- Examples: Promoting hate groups or hate group paraphernalia, encouraging others to believe that a person or group is inhuman, inferior, or worthy of being hated
- harasses, intimidates, or bullies an individual or group of individuals.
- Examples: Singling out someone for abuse or harassment, suggesting a tragic event did not happen or that victims or their families are actors or complicit in a cover-up of the event
- threatens or advocates for physical or mental harm to oneself or others.
- Examples: Content advocating suicide, anorexia, or other self-harm; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying, or condoning violence against others; content made by or in support of terrorist groups or transnational drug trafficking organizations, or content that promotes terrorist acts, including recruitment, or that celebrates attacks by transnational drug trafficking or terrorist organizations
- exploits others through extortion.
- Examples: Exploitative removals, revenge porn, blackmail
Learn more about dangerous and derogatory content
Animal cruelty
We do not allow content that:
- promotes cruelty or gratuitous violence towards animals.
- Examples: Promoting animal cruelty for entertainment purposes, such as cock or dog fighting
- promotes the sale of products obtained from endangered or threatened species.
- Examples: Sale of tigers, shark fins, elephant ivory, tiger skins, rhino horn, dolphin oil
Learn more about animal cruelty
Misrepresentative content
Misleading representation
We do not allow content that:
- misrepresents, misstates, or conceals information about the publisher, the content creator, the purpose of the content, or the content itself.
- falsely implies having an affiliation with, or endorsement by, another individual, organization, product, or service.
- Examples: Impersonating Google products, misusing company logos
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