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Google announces updates to our policies and restrictions for AdSense on this change log. Publishers are required to keep abreast of changes to policies and be in compliance with them at all times.
In January 2023, Google will update the Google Publisher Policies by bringing our existing Malware and Unwanted software policy into the Google Publisher Policies: Requirements and other standards as part of our continued efforts to simplify and streamline our policies.
In recent months, Google has also made the following two updates to the Google Publisher Policies:
(Posted December 2022)
In May 2022, the technical requirements for web content viewing frames for apps were updated (AdSense policy, Ad Manager policy). App developers who want to monetize by publishing AdSense and Ad Manager display ads can use any of the existing options or use the new WebView API for Ads option. Learn more in the developer documentation for Android and iOS.
(Posted May 2022)
Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war.
(Posted March 23, 2022)
In light of the war in Ukraine, we are pausing Google’s monetization of Russian Federation state-funded media.
We will continue to actively monitor the situation and make adjustments as necessary.
This is effective immediately.
(Posted February 2022)
The Google Publisher Policies Sanctions compliance list has been updated to reflect the addition of the so-called Donetsk People's Republic (DNR) and Luhansk People's Republic (LNR) in order to comply with the United States Treasury Department’s Office of Foreign Assets Control (OFAC). This addition is effective immediately.
The country restriction pages for AdMob, AdSense, and Ad Manager have also been updated to reflect this change.
(Posted February 2022)
In November 2021, the Google Publisher Policy for Misrepresentative content: Unreliable and harmful claims will be updated to include a new policy prohibiting content that promotes claims about climate change that run contrary to authoritative scientific consensus. We will begin enforcing the policy update after November 8, 2021.
(Posted October 2021)
As part of continuing efforts to simplify and streamline our policies for publishers and in conjunction with our September 2021 changes for behavioral policies, we’re launching a new Publisher Policies Help Center. This new Help Center will bring our publishers an easy way to access our policies and to make it easy to understand how they affect you, no matter which products you use.
You will still be able to view Google Publisher Policies and Google Publisher Restrictions on the AdMob, AdSense and Ad Manager Help Centers. Over time, we will be migrating and consolidating the Publisher policies and restrictions into the new Publisher Policies Help Center.
In addition to the policies and restrictions, the Publisher Policies Help Center includes a glossary defining the most common terms used in policy language and special pages for each policy and restriction with additional explanatory material to help clarify the policy language.
(Posted September 2021)
In October 2021, the Google Publisher Policy relating to Standard Contractual Clauses (SCCs) will be updated due to Google implementing the European Commission's updated SCCs.
(Posted September 2021)
In September 2021, as part of our continued efforts to simplify and streamline our policies for publishers, the Google Publisher Policies and Publisher Restrictions will be updated to include aligned versions of some of our existing behavioral policies (meaning those policies/restrictions which dictate how ads are implemented). These aligned versions consolidate versions of policies that we have had across AdSense, AdMob, and Ad Manager and include: Ads Interfering, Inventory Value, and Industry Standards (a collection of existing standards we require our publishers to comply with).
In September 2019, we launched changes to our content policies across our publisher products that introduced the Google Publisher Policies and the Google Publisher Restrictions. This update is a continuation of that ongoing effort.
As an additional part of this update, we will also launch two new policies: compliance with the Coalition for Better Ads’ Better Ads Standards and a policy for Dishonest Declarations.
We want to bring our publishers an easy way to access our policies and to make it easy to understand how they affect you, no matter which products you use, which is why we are also launching a revamped version of our Policy Help Center.
Please note that these policies and restrictions will apply in addition to any other policies governing your use of Google publisher products.
(Posted August 2021)
In August 2021, the Google Publisher Policy for Endangered or threatened species will be updated to clarify that we prohibit content that promotes cruelty or gratuitous violence towards animals. This update will consolidate the Endangered or threatened species and the Animal cruelty policy under a new Animal cruelty topic.
(Posted July, 2021)
In May 2021, the Google Publisher Policy for Misrepresentative content will be updated to better organize the topics within the policy. Additionally, two policies previously listed under Dangerous or Derogatory Content will be moved to Misrepresentative content. The two policies, which prohibit (1) content promoting harmful health claims, and (2) content that relates to a current, major health crisis and contradicts authoritative scientific consensus, will be moved from the Dangerous or Derogatory content section to the (new) Unreliable claims section of Misrepresentative content.
These changes are being undertaken to improve readability and understanding and do not impact what is currently restricted or prohibited per our policies.
(Posted April 2021)
In February 2021, the Understanding AdSense country restrictions page will be updated to reflect the removal of Sudan from the US Office of Foreign Asset Control sanctions list. This update will take effect on February 24, 2021.
Due to this change, Google AdSense will be available for publishers in Sudan.
(Posted February 2021)
In February 2021, the Google Publisher Policies will be updated. Content that may be interpreted as promoting a sexual act in exchange for compensation will become its own category named "Compensated sexual acts". Additionally, we will update the examples listed (prostitution, companionship and escort services, intimate massage, cuddling sites) to clearly prohibit promotion of compensated dating or sexual arrangements where one participant is expected to provide money, gifts, financial support, mentorship, or other valuable benefits to another participant such as "Sugar" dating.
(Posted December 2020)
In September 2020, the Google Publisher Policies will be updated to prohibit monetization of web pages, sites or apps that are not primarily in one of our supported languages, or that do not contain content. From September 15, 2020, we will not allow new sites to be monetized using AdSense, Ad Manager or AdMob in unsupported languages or where they do not contain content.
(Posted August 2020)
Starting August 12, 2020, Google will rely on the European Commission’s Standard Contractual Clauses (SCCs) for transfers of online advertising and measurement personal data out of the European Economic Area, the UK, or Switzerland. For Processor Services, Google is updating the Google Ads Data Processing Terms to include the SCCs for transfers of personal data to processors established in third countries. For Controller Services, Google is updating the Google Ads Controller-Controller Data Protection Terms to include the SCCs for transfers of personal data to controllers established in third countries. Where there is a relevant transfer of personal data, the SCCs incorporated into Partner’s contract with Google will apply.
(Posted August 2020)
In September 2020, the Google Publisher Policies for Misrepresentative content will be updated to prohibit coordinating with other sites or accounts and concealing or misrepresenting your identity or other material details about yourself, where your content relates to politics, social issues, or matters of public concern. We will begin enforcing this policy on September 1, 2020 in the United States and on October 1, 2020 in all other countries.
We take violations of this policy very seriously and consider them egregious. If we find violations of this policy, we will suspend your accounts upon detection and without prior warning.
(Posted July 2020)
In August 2020, the Google Publisher Policies for Dangerous or derogatory content will be updated to prohibit content that relates to a current, major health crisis and contradicts authoritative, scientific consensus.
(Posted July 2020)
In August 2020, the Google Publisher Policies for Enabling Dishonest Behavior will be updated to clarify restrictions on advertising or monetizing content that promotes spyware and surveillance technology. The updated policy will prohibit the promotion or monetization of content that enables a user, or promotes products and services that enable a user, to track or monitor another person or their activities without their authorization. This policy will apply globally.
Spyware and technology used for intimate partner surveillance including but not limited to spyware/malware that can be used to monitor texts, phone calls, or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying.
This does not include (a) private investigation services or (b) products or services designed for parents to track or monitor their underage children.
(Posted July 2020)
In August 2020, the Google Publisher Policies will be updated to standardize the existing policies across our publisher products pertaining to child sexual abuse and exploitation.
In addition, we will also be making some editorial changes to our policy language. All mentions of "interest-based advertising" will be replaced with "personalized advertising" and our Privacy related policy for compliance with the Children’s Online Privacy Protection Act will be updated.
(Posted July 2020)
In March 2020, the Google Publisher Policy for Misrepresentative content will be updated. The update is to clarify that we do not allow content that makes claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.
Additionally, the update will also make clear that we do not allow content that deceives users through manipulated media related to politics, social issues, or matters of public concern.
(Posted February 2020)
In April 2020, the Google Publisher Policies will be updated to standardize the existing policies across our publisher products pertaining to personally identifiable information, data collection, disclosure and user consent. As part of this, we will update our policy to require more explicit forms of notice before users grant permission to share device location for advertising purposes.
(Posted February 2020)
In January 2020, the Google Publisher Restriction for gambling will be updated to clarify what we consider to be "online gambling."
(Posted December 2019)
In December 2019, the Google AdSense Program policy for Ads on pages behind a login will be updated to clarify how we handle requests to monetize content that we cannot evaluate.
(Posted November 2019)
In December 2019, the Google Publisher Policy for Dangerous or derogatory content will be updated.
It will include content made by or in support of transnational drug trafficking organizations.
(Posted November 2019)
In September 2019, we’re launching changes to some of our content policies across our publisher products (AdSense, AdMob, and Ad Manager).
<span style="color: rgb(31, 31, 31);">Please note that going forward, Google will be announcing updates to our policies and restrictions for AdSense on this change log. Publishers are required to keep abreast of changes to policies and be in compliance with them at all times.</span>
One of the top requests we hear from publishers is that they want us to simplify and streamline our policies. We know that many of you use several of our publisher products and we want to bring you a clear and easy way to understand how to interact with our policies and how they affect you, no matter which products you use.
Here’s what you can expect:
Monetizing content that falls under the Google Publisher Restrictions will no longer be a policy violation; instead, we will restrict advertising on that content as appropriate, based on the preferences of each advertising product and/or advertisers’ individual preferences. In some cases this will mean that no advertising sources are bidding on your inventory and no ads will appear on this restricted content. So while you can choose to monetize content covered by the Google Publisher Restrictions, doing so will mean you will likely receive less advertising on this restricted content than you would receive on other, nonrestricted content.
Content that falls under the Google Publisher Policies is not allowed to be monetized and you should not place ads against that content. Attempting to monetize policy-violating content may result in your account(s) being suspended or terminated.
Please note that these policies and restrictions will apply in addition to any other policies governing your use of Google publisher products.
Nothing at this time. The Help Center and Policy Center will be updated in September 2019 when this takes effect with the full breakdown of policies and restrictions. At that time, please review the updated policies and restrictions and ensure that your content is in compliance.
(Posted August 2019)
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