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Cyril Sermon (@admin) |
Use the viewability best practices list below to learn about which areas you should address for better viewability results.
Short form content yields higher viewability, therefore set pages to have only one fold.
<span style="color: rgb(11, 87, 208);">Show me</span>
First, let’s review what we must measure before an ad impression is counted as viewable.
With this in mind, we reviewed Active View data across the AdSense network and compared a broad range of site designs with high and low viewability. To help maximize the number of viewable impressions generated by your site here are some suggestions based on our research.
<span style="color: rgb(11, 87, 208);">General ad placement</span>
<span style="color: rgb(11, 87, 208);">Above-the-fold (ATF) placements</span>
<span style="color: rgb(11, 87, 208);">Below-the-fold (BTF) placements</span>
With so many screen sizes and devices for viewing content, “the fold” is no longer a fixed location. Consider using responsive web design and responsive ad units for improved viewability regardless of which device users use to visit your site.
<span style="color: rgb(11, 87, 208);">Responsive web design</span>
<span style="color: rgb(11, 87, 208);">Responsive ad units</span>
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