Use the viewability best practices list below to learn about which areas you should address for better viewability results.

Page length

Short form content yields higher viewability, therefore set pages to have only one fold.

<span style="color: rgb(11, 87, 208);">Show me</span>

Ad placement

First, let’s review what we must measure before an ad impression is counted as viewable.

1. A user must navigate to an area of the page where 50% of the ad’s pixels are visible in the browser window.
2. The user must pause or proceed slowly enough that the ad is on screen for one continuous second. Scrolling past an ad too quickly won’t count.
3. The ad must be rendered when the user navigates to it.

With this in mind, we reviewed Active View data across the AdSense network and compared a broad range of site designs with high and low viewability. To help maximize the number of viewable impressions generated by your site here are some suggestions based on our research.

<span style="color: rgb(11, 87, 208);">General ad placement</span>

<span style="color: rgb(11, 87, 208);">Above-the-fold (ATF) placements</span>

<span style="color: rgb(11, 87, 208);">Below-the-fold (BTF) placements</span>

Site performance

With so many screen sizes and devices for viewing content, “the fold” is no longer a fixed location. Consider using responsive web design and responsive ad units for improved viewability regardless of which device users use to visit your site.

<span style="color: rgb(11, 87, 208);">Responsive web design</span>

<span style="color: rgb(11, 87, 208);">Responsive ad units</span>

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