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Here are some current SEO trends:

User-focused optimization:
Google is becoming more sophisticated in understanding user intent and is rewarding websites that provide a great user experience. This means optimizing for the user rather than just search engines.

Voice search optimization:
With the rise of smart speakers and voice assistants, voice search is becoming more prevalent. Websites should optimize for conversational language and long-tail keywords to rank for voice search.

Mobile-first indexing:
Google is prioritizing mobile versions of websites over desktop versions, so websites should ensure their mobile experience is up to par.

Core Web Vitals:
Google's new ranking factor measures a website's page speed, interactivity, and visual stability. Websites should prioritize improving these metrics to rank higher in search results.

Expertise, authoritativeness, and trustworthiness are important factors in Google's search algorithm. Websites should demonstrate their expertise in their content and establish trust with their audience.

Visual search optimization:
Visual search is becoming more prevalent, with users using images to search for products and information. Websites should optimize their images with descriptive file names and alt tags.

These are just a few of the current SEO trends. It's important to stay up to date with the latest developments in the field to ensure your website is optimized for search engines.

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