Importance of Social Media Marketing Ø Social media marketing allows businesses to reach a large and diverse audience. Ø Social media platforms provide a cost-effective way to advertise and promote products or services. Ø Social media marketing can help businesses build brand awareness and increase their online presence. Ø Social media provides a channel for businesses to engage with customers and receive feedback in real-time. Ø Social media can drive traffic to a company's website and improve search engine rankings. Ø Social media marketing can help businesses stay competitive in an increasingly digital marketplace. #brand #socialmedia #socialmediamarketing #digital