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Ad session length ================= The average number of ad impressions per [ad session](https://support.google.com/adsense/answer/6373387). `Ad se
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Ad RPM ====== Ad revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad impressions you receive
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Ad request RPM ============== Ad request revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad
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- [Help Center](https://support.google.com/adsense/?hl=en) - [Community](https://support.google.com/adsense/community?hl=en) - [Announcements](https:/
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Ad request ========== An ad request is counted whenever your site requests ads to be displayed. It is the number of ad units that requested ads (for
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Ad impressions ============== An ad impression is reported whenever an individual ad has begun to download to the user’s device. Different ad formats
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Ad format ========= The way an ad is shown to the users on your site. For example, an ad may be displayed within the content of your page (e.g, text
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Ad CTR ====== For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions. `Ad C
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Ad code ======= The HTML that is placed on any page of an approved site by the publisher who owns the site, allowing ads to be shown on that page in
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Active View Viewable ==================== The percentage of impressions that were viewable out of all measurable impressions. This metric only includ
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Active View Measurable ====================== The percentage of impressions that were measurable with Active View, out of the total number of impress
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Active View CPM =============== With Active View cost-per-thousand impressions (Active View CPM) bidding, advertisers bid on 1000 viewable impression
2 months ago Sermon Ohakwe