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Cyril Sermon (@admin)
4 months ago

Ad request CTR

The ad request clickthrough rate (CTR) is the number of ad clicks divided by the number of ad requests.

Ad request CTR = Clicks / Ad requests

For example, if you received 7 clicks out of 1000 ad requests, your ad request CTR would be .7%. (7 / 1000 = 0.7%)

Note that this metric is only available under the "Custom" metric family tab. Learn more about the custom metric family.

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